D0130: Age Poll, April, 1976
POLLING ORGANISATION Irving Saulwick and Associates SURVEY METHOD The sampled population consists of persons aged 18 years and over who are enrolled to vote from all federal electorates throughout Australia, excluding the Northern Territory. Approximately 2,000 interviews are usually conducted. A number of starting points, proportional to the number of electors, is chosen in each Federal electorate. Beginning at the dwelling adjacent to that starting point the interviewer approaches each dwelling until an interview is completed. The next three adjacent dwellings are skipped and approaches are then made to each dwelling until a second interview is obtained, and so on until a cluster size of 4 interviews is completed. The interviewee is selected by taking that person whose birthday is nearest to the date of interview, aged 18 years or more and enrolled to vote and at home. Equal numbers of interviews with males and females within a pair of clusters and an age quota are imposed in each sample locality. This poll is based on 1,869 interviews conducted in April 1976. BACKGROUND VARIABLES country of birth / religion / self assessment of social class/ occupation of head of household / age / sex / marital status / highest level of education / occupation / voting intention/ vote at last federal election/ WEIGHTING The responses are unweighted. THEMES - NAMES AND RESPONSES 1. THE AUSTRALIAN GOVERNMENT HAS STATED THAT INFLATION IN THE MOST IMPORTANT ISSUE FACING THE COMMUNITY. WHICH OF THE FOLLOWING COMES CLOSEST TO YOUR OPINION - THE GOVERNMENT SHOULD FIGHT INFLATION EVEN IF IT MEANS AN INCREASE IN UNEMPLOYMENT THE GOVERNMENT SHOULD FIGHT INFLATION BUT ONLY IF UNEMPLOYMENT IS NOT INCREASED AS A RESULT THE GOVERNMENT SHOULD FIGHT UNEMPLOYMENT EVEN IF IT MEANS AN INCREASE IN INFLATION DON'T KNOW/NOT ESTABLISHED Category label Code Count Percent FIGHT INFL, UNEMP > 1 489 26.2 FIGHT INFL, UNEMP = 2 1028 55.0 FIGHT UNEMP, INFL > 3 285 15.2 DK/NOT ESTABLISHED 4 67 3.6 ------- ----- Total responses 1869 100.0 2. THINKING ABOUT THE PROBLEMS OF INFLATION, WHICH OF THESE COMES CLOSEST TO YOUR VIEW. WAGES SHOULD BE FULLY ADJUSTED FOR INCREASES IN CONSUMER PRICES WAGES SHOULD BE INCREASED BUT ONLY AS OUTPUT PER EMPLOYEE INCREASES WAGES SHOULD BE INCREASED BUT NOT BY THE FULL EXTENT OF PRICE INCREASES DON'T KNOW/NOT ESTABLISHED Category label Code Count Percent WAGES ADJ, PRICES > 1 745 39.9 WAGES > AS OUTPUT > 2 679 36.3 WAGES > NOT = PRICE 3 338 18.1 DK/NOT ESTABLISHED 4 107 5.7 ------- ----- Total responses 1869 100.0 3. THINKING NOW ABOUT THE POLITICAL SITUATION, I'D LIKE YOUR OPINION OF THE STANDING OF PARTIES AND THEIR LEADERS. 3a. IF YOU HAD TO GIVE (.name circled leader.) A MARK OUT OF 10 FOR HIS POPULARITY WITH YOU, WHAT MARK WOULD YOU GIVE HIM - YOU CAN GIVE HIM ANY NUMBER BETWEEN ONE AND TEN? TEN MEANS HE IS EXTREMELY POPULAR WITH YOU ONE MEANS HE IS EXTREMELY UNPOPULAR WITH YOU PRIME MINISTER FRASER Category label Code Count Percent DK/NOT ESTABLISHED 0 250 13.4 EXTREMELY UNPOPULAR 1 476 25.5 2 93 5.0 3 82 4.4 4 74 4.0 5 292 15.6 6 102 5.5 7 184 9.8 8 232 12.4 9 66 3.5 EXTREMELY POPULAR 10 18 1.0 ------- ----- Total responses 1869 100.0 3b. A.L.P. LEADER WHITLAM Category label Code Count Percent DK/NOT ESTABLISHED 0 295 15.8 EXTREMELY UNPOPULAR 1 540 28.9 2 109 5.8 3 110 5.9 4 105 5.6 5 289 15.5 6 95 5.1 7 102 5.5 8 152 8.1 9 55 2.9 EXTREMELY POPULAR 10 17 .9 ------- ----- Total responses 1869 100.0 3c. NATIONAL PARTY LEADER ANTHONY Category label Code Count Percent DK/NOT ESTABLISHED 0 99 5.3 EXTREMELY UNPOPULAR 1 565 30.2 2 138 7.4 3 141 7.5 4 97 5.2 5 371 19.9 6 125 6.7 7 113 6.0 8 138 7.4 9 40 2.1 EXTREMELY POPULAR 10 42 2.2 ------- ----- Total responses 1869 100.0 4. IF THE FEDERAL ELECTION FOR THE HOUSE OF REPRESENTATIVES WERE HELD TOMORROW, FOR WHICH POLITICAL PARTY WOULD YOU PROBABLY VOTE? Category label Code Count Percent AUSTRALIA PARTY 1 29 1.6 ALP 2 786 42.1 DLP 3 41 2.2 LIBERAL PARTY 4 799 42.8 LIBERAL MOVEMENT 5 24 1.3 NCP 6 102 5.5 OTHER 7 18 1.0 WOULD NOT VOTE 8 9 .5 DK/NOT ESTABLISHED 9 61 3.3 ------- ----- Total responses 1869 100.0 WE ARE INTERESTED IN YOUR VIEWS ABOUT THE VARIOUS NEWS MEDIA - PARTICULARLY NEWSPAPERS AND TELEVISION. SOME PEOPLE CLAIM THEY HAVE A LOT OF INFLUENCE ON THE WAY PEOPLE THINK ABOUT POLITICAL ISSUES, OTHERS BELIEVE THAT THEY DO NOT HAVE A GREAT DEAL OF INFLUENCE. 5a. I HAVE A LIST OF STATEMENTS HERE WHICH PEOPLE HAVE USED TO DESCRIBE DAILY NEWSPAPERS. THINKING PARTICULARLY ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT WOULD YOU SAY DAILY NEWSPAPERS IN GENERAL: CAN BE TRUSTED DON'T KNOW CANNOT BE TRUSTED Category label Code Count Percent CAN BE TRUSTED 1 570 30.5 DONT KNOW 2 177 9.5 CANNOT BE TRUSTED 3 1122 60.0 ------- ----- Total responses 1869 100.0 6a. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON A.B.C. TELEVISION. WOULD YOU SAY A.B.C. TV IN GENERAL: CAN BE TRUSTED DON'T KNOW CANNOT BE TRUSTED Category label Code Count Percent MISSING 0 3 .2 CAN BE TRUSTED 1 1242 66.5 DONT KNOW 2 373 20.0 CANNOT BE TRUSTED 3 251 13.4 ------- ----- Total responses 1869 100.0 7a. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON COMMERCIAL TELEVISION. WOULD YOU SAY COMMERCIAL TELEVISION IN GENERAL: CAN BE TRUSTED DON'T KNOW CANNOT BE TRUSTED Category label Code Count Percent MISSING 0 4 .2 CAN BE TRUSTED 1 900 48.2 DONT KNOW 2 288 15.4 CANNOT BE TRUSTED 3 677 36.2 ------- ----- Total responses 1869 100.0 5b. I HAVE A LIST OF STATEMENTS HERE WHICH PEOPLE HAVE USED TO DESCRIBE DAILY NEWSPAPERS. THINKING PARTICULARLY ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT WOULD YOU SAY DAILY NEWSPAPERS IN GENERAL: ARE USUALLY NOT ACCURATE DON'T KNOW ARE USUALLY ACCURATE Category label Code Count Percent MISSING 0 7 .4 USUALLY NOT ACCURATE 1 945 50.6 DONT KNOW 2 186 10.0 USUALLY ACCURATE 3 731 39.1 ------- ----- Total responses 1869 100.0 6b. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON A.B.C. TELEVISION. WOULD YOU SAY A.B.C. TV IN GENERAL: ARE USUALLY NOT ACCURATE DON'T KNOW ARE USUALLY ACCURATE Category label Code Count Percent MISSING 0 3 .2 USUALLY NOT ACCURATE 1 285 15.2 DONT KNOW 2 341 18.2 USUALLY ACCURATE 3 1240 66.3 ------- ----- Total responses 1869 100.0 7b. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON COMMERCIAL TELEVISION. WOULD YOU SAY COMMERCIAL TELEVISION IN GENERAL: ARE USUALLY NOT ACCURATE DON'T KNOW ARE USUALLY ACCURATE Category label Code Count Percent MISSING 0 8 .4 USUALLY NOT ACCURATE 1 621 33.2 DONT KNOW 2 270 14.4 USUALLY ACCURATE 3 970 51.9 ------- ----- Total responses 1869 100.0 5c. I HAVE A LIST OF STATEMENTS HERE WHICH PEOPLE HAVE USED TO DESCRIBE DAILY NEWSPAPERS. THINKING PARTICULARLY ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT WOULD YOU SAY DAILY NEWSPAPERS IN GENERAL: HAVE TOO MUCH INFLUENCE DON'T KNOW DO NOT HAVE TOO MUCH INFLUENCE Category label Code Count Percent MISSING 0 3 .2 TOO MUCH INFLUENCE 1 1230 65.8 DONT KNOW 2 119 6.4 NOT TOO MUCH INFLUENCE 3 517 27.7 ------- ----- Total responses 1869 100.0 6c. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON A.B.C. TELEVISION. WOULD YOU SAY A.B.C. TV IN GENERAL: HAVE TOO MUCH INFLUENCE DON'T KNOW DO NOT HAVE TOO MUCH INFLUENCE Category label Code Count Percent MISSING 0 5 .3 TOO MUCH INFLUENCE 1 536 28.7 DONT KNOW 2 364 19.5 NOT TOO MUCH INFLUENCE 3 964 51.6 ------- ----- Total responses 1869 100.0 7c. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON COMMERCIAL TELEVISION. WOULD YOU SAY COMMERCIAL TELEVISION IN GENERAL: HAVE TOO MUCH INFLUENCE DON'T KNOW DO NOT HAVE TOO MUCH INFLUENCE Category label Code Count Percent MISSING 0 9 .5 TOO MUCH INFLUENCE 1 888 47.5 DONT KNOW 2 236 12.6 NOT TOO MUCH INFLUENCE 3 736 39.4 ------- ----- Total responses 1869 100.0 5d. I HAVE A LIST OF STATEMENTS HERE WHICH PEOPLE HAVE USED TO DESCRIBE DAILY NEWSPAPERS. THINKING PARTICULARLY ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT WOULD YOU SAY DAILY NEWSPAPERS IN GENERAL: PRESENTS NEWS IN A BALANCED WAY DON'T KNOW PRESENTS NEWS IN A BIASED WAY Category label Code Count Percent MISSING 0 3 .2 NEWS BALANCED 1 656 35.1 DONT KNOW 2 134 7.2 NEWS BIASED 3 1076 57.6 ------- ----- Total responses 1869 100.0 6d. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON A.B.C. TELEVISION. WOULD YOU SAY A.B.C. TV IN GENERAL: PRESENTS NEWS IN A BALANCED WAY DON'T KNOW PRESENTS NEWS IN A BIASED WAY Category label Code Count Percent MISSING 0 7 .4 NEWS BALANCED 1 1220 65.3 DONT KNOW 2 319 17.1 NEWS BIASED 3 323 17.3 ------- ----- Total responses 1869 100.0 7d. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON COMMERCIAL TELEVISION. WOULD YOU SAY COMMERCIAL TELEVISION IN GENERAL: PRESENTS NEWS IN A BALANCED WAY DON'T KNOW PRESENTS NEWS IN A BIASED WAY Category label Code Count Percent MISSING 0 13 .7 NEWS BALANCED 1 973 52.1 DONT KNOW 2 239 12.8 NEWS BIASED 3 644 34.5 ------- ----- Total responses 1869 100.0 5e. Ask (e) only if 'present in a biassed way' given as answer to (d) NEWSPAPERS IN GENERAL: WOULD YOU SAY THEY ARE BIASED FOR LABOR AGAINST LABOR DON'T KNOW/BIASED IN SOME OTHER WAY Category label Code Count Percent MISSING 0 791 42.3 FOR LABOR 1 68 3.6 AGAINST LABOR 2 673 36.0 DK/ OTHER BIASED 3 337 18.0 ------- ----- Total responses 1869 100.0 6e. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON A.B.C. TELEVISION. WOULD YOU SAY A.B.C. TV IN GENERAL: WOULD YOU SAY THEY ARE BIASED FOR LABOR AGAINST LABOR DON'T KNOW/BIASED IN SOME OTHER WAY Category label Code Count Percent MISSING 0 1541 82.5 FOR LABOR 1 114 6.1 AGAINST LABOR 2 115 6.2 DK/ OTHER BIASED 3 99 5.3 ------- ----- Total responses 1869 100.0 7e. NOW THINKING ABOUT THE PRESENTATION OF POLITICAL NEWS AND POLITICAL COMMENT ON COMMERCIAL TELEVISION. WOULD YOU SAY COMMERCIAL TELEVISION IN GENERAL: WOULD YOU SAY THEY ARE BIASED FOR LABOR AGAINST LABOR DON'T KNOW/BIASED IN SOME OTHER WAY Category label Code Count Percent MISSING 0 1219 65.2 FOR LABOR 1 61 3.3 AGAINST LABOR 2 395 21.1 DK/ OTHER BIASED 3 194 10.4 ------- ----- Total responses 1869 100.0 8. DO YOU REGULARLY READ A DAILY NEWSPAPER? Category label Code Count Percent YES 1 1510 80.8 NO 2 347 18.6 DK/NOT ESTABLISHED 3 12 .6 ------- ----- Total responses 1869 100.0 9. WHICH PAPERS, IF ANY, DO YOU MAINLY RELY ON FOR YOUR POLITICAL NEWS? Category label Code Count Percent MISSING 0 100 5.4 MELBOURNE AGE 1 140 7.5 SYDNEY MORNING HERALD 2 118 6.3 OTHER PAPER 3 1285 68.8 DK/NO PAPER 4 226 12.1 ------- ----- Total responses 1869 100.0 10. NOW A QUESTION ABOUT ATTITUDES TOWARDS DRESS. SOME PEOPLE THINK THAT IT IS VERY IMPORTANT TO CONFORM TO ACCEPTED STANDARDS IN DRESS. OTHERS THINK THAT IT IS NOT IMPORTANT. I HAVE A NUMBER OF STATEMENTS HERE WHICH EXPRESS SOME OF THESE VIEWS, AND I WOULD LIKE YOU TO TELL ME IN EACH CASE, WHICH STATEMENT COMES CLOSEST TO YOUR VIEW. 10a. YOU CAN JUDGE A MAN OR WOMAN BY THEIR DRESS YOU CANNOT JUDGE A MAN OR WOMAN BY THEIR DRESS DON'T KNOW/NOT ESTABLISHED Category label Code Count Percent CAN JUDGE BY DRESS 1 713 38.1 CANT JUDGE BY DRESS 2 1115 59.7 DK/NOT ESTABLISHED 3 41 2.2 ------- ----- Total responses 1869 100.0 10b. IN GENERAL PEOPLE NOWDAYS ARE TOO CASUAL IN THEIR DRESS IN GENERAL, PEOPLE NOWDAYS ARE TOO FORMAL IN THEIR DRESS DON'T KNOW/NOT ESTABLISHED Category label Code Count Percent PEOPLE TOO CASUAL 1 1167 62.4 PEOPLE TOO FORMAL 2 226 12.1 DK/NOT ESTABLISHED 3 476 25.5 ------- ----- Total responses 1869 100.0 10c. THE CLOTHES YOU WEAR MAKE A GREAT DEAL OF DIFFERENCE TO THE WAY YOU FEEL THE CLOTHES YOU WEAR MAKE A NO DIFFERENCE TO THE WAY YOU FEEL DON'T KNOW/NOT ESTABLISHED Category label Code Count Percent EFFECT FEELING 1 1384 74.1 DONT EFFECT FEELINGS 2 447 23.9 DK/NOT ESTABLISHED 3 38 2.0 ------- ----- Total responses 1869 100.0
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